I specialize in developing and designing websites for agricultural clients. As a part farm owner that has been working in agriculture since 2010, I understand digital marketing and the agricultural industry.
Having a background in both areas helps my clients to get the best online marketing expertise while understanding the demands and joys of farming.
I am ready to help you with executing and developing digital marketing strategies. This includes online newsletters, website content, online advertisements, social media advertising and Search Engine Optimization.
AG Marketing helped Avcom Ltd, Curry Industries, DynaNav and Work Evolution with developing an actionable marketing plan. The marketing plans are developed based on a series of questions for each business owner along with market research. The result is a customized marketing plan that solves specific business problems. At the end of the process each business owner has an actionable marketing plan.
AG Marketing creates, plans and purchases weekly newspaper ads for an aerial application business. Air Greenway has been running weekly newspaper ads during their busy season since 2015. We worked with management to conceptualize the advertisements and followed that up with designing and editing ads for print. We sent media plans to the three weekly newspapers and negotiated a reasonable rate and volume discount. Look for the Air Greenway ads in The Sentinel Courier, The Baldur Gazette and The Treherne Times.
I enjoy writing articles and opinion pieces for business leaders. HumanEdge Global, an executive recruitment firm, hired me on a contract basis to develop content for their website. Some articles that I researched, wrote and edited can be read at HumanEdge Global Thought Leadership articles.
Interested in Agriculture
I have always been interested in agriculture. Growing up in Alberta and seeing the farms on our family road trips to Saskatchewan or Vancouver, I wanted to know what the farming lifestyle would be like. My interest in agriculture grew when I worked for Bayer CropScience at an ad agency in Calgary. I learned about seeds and farming. Today, my husband and I are proud shareholders of his family farm, Parsonage Farms. Parsonage Farms is a grain farm in Southwest Manitoba with 1800 acres. Air Greenway Ltd. is a subsidiary company within Parsonage Farms that specializes in aerial application. I worked with Air Greenway to develop their website, buy and plan media and design advertisements for local newspapers. I look forward to helping you in your ag marketing needs, whether it is anything from getting online to sending emails to your customers.
I graduated with a Bachelor of Commerce in 2010 from the School of Business, University of Alberta. I have worked in marketing since 2008 through a variety of industries which include manufacturing, engineering, advertising and promotions.
I love to step out of my comfort zone and experience new cultures. Some countries I have traveled to include Australia, New Zealand, India, China, U.S.A, Mexico, Great Britain and most countries in Western, Central and Northern Europe. Learning about the countries and their people is what drives me to travel to new places.
Volunteering for the Women In Leadership Foundation and the Canadian Breast Cancer Foundation has been very rewarding. I enjoy helping with events and trade shows while spreading Breast Cancer awareness.
While traveling in Australia, I remained connected to the cause and volunteered for a Mother’s Day event run by the National Breast Cancer Foundation (Australia).
Women In Leadership is a non profit organization that creates programs and opportunities for women to connect and develop their leadership skills. I organized the first Women In IT Forum on May 18, 2016 in Edmonton. The forum was a 2 hour moderated session with 4 panel speakers from the IT industry. Lunch was served at the event and 24 women attended. Continuing my involvement with Women In Leadership, I became a co-chair of the fundraising committee. I raised funds for the non-profit, Women In Leadership.
In our down time, my husband and I enjoy visiting family and friends. During the winters I enjoy curling, kickboxing, and bonfires. My husband and I had our first child in August, 2016.
Client maintained the website
AG Marketing worked with Jefferies Seeds to develop a website that is modern, had social media integration and easy to maintain.
Social Media Integration
Jefferies Seeds is active on social media and twitter. We wanted the website to reflect that they are engaged with their customers on twitter and built in a twitter feed on the homepage of their website.
Taught client maintenance
At our kick-off meeting it was decided that Jefferies Seeds would maintain their website after it was launched. AG Marketing built the website so that it would be easy to maintain and give important sales information to customers. After the website was launched, AG Marketing taught Jefferies Seeds over a conference call how to maintain the website. When Jefferies Seeds wanted extra help they simply sent a text message and we resolved the issue immediately with a phone call.
Website and Marketing Plan Development
AG Marketing built a website and marketing plan for Avcom Ltd. The website development process was smooth and efficient. AG Marketing was able to create a website for Avcom Ltd and develop unique content. Once the website was complete and a discussion of promotion took place, it was clear that Avcom Ltd. needed a marketing plan. The marketing plan outlined target markets. Avcom Ltd is actioning the marketing plan and pulls in AG Marketing when they need help and guidance.
Air Greenway Ltd.
Print Advertising, SEO and redesign website
AG Marketing develops the print marketing campaign with Air Greenway Ltd. AG Marketing is responsible for concept creation, designing advertisements and placing the advertisements in the local newspapers. AG Marketing has increased sales and brand awareness for Air Greenway Ltd. When a change in leadership occurred for Air Greenway Ltd, AG Marketing quickly updated and redesigned the website with little direction from management. Currently, AG Marketing is developing and actioning an SEO campaign.